Product Launch Tip - Using Social Proof
59Using Social Prrof
Social Proof is believed to be one of the key influencers in a successful product launch. It is akin to people joining a long queue without knowing why the queue exists - there must be something really good at the head of the line or everyone wouldn't be here.....
People tend to watch what others are doing, and go along for the ride. This concept is the basis for fashion and trends. Getting this acceptance of your niche is a major factor in the successful launch of any product or service.
According to Jeff Walker, creator of Product Launch Formula, finding the one 'hidden' psychological trigger can send your sales skyrocketing through your sales targets. But on the flip side, ignoring it can cost you dearly.
Internet marketers often use social proof to influence their customers to register to be on a pre-launch list, and ultimately to be waiting with baited breath for the product's launch. The hidden message is woven seamlessly through each communication so masterfully that the prospects don't realize it exists.
In Jeff's own words "Social proof is one of the most powerful psychological triggers there is. It is a trigger that's built into all of us. It has been built into the human race forever."
Just how effective is it in marketing however? One of the most highly regarded marketers in the world, Jim Edwards, explains it. "We all want to be part of the group. We all want to feel like we are making the right decision." Therein lies the secret weapon - the group. Group mentality is one of the strongest influencers there is.
Knowledge and understanding of your target group is recognized as social proof. Using key words, and phrases used by the group, quoting experts to whom they can relate, all help you gain their confidence. Once you have it, you have influence - if you recommend something, they are likely to not only hear you, but to relate your experience to themselves: "If it worked for them, it might work for me too!"
Social proof has the power to drive business to your bank account every single day. Because it skilfully targets your group, it inspires a purchase and as a consequence, your success.
Building a huge long term membership base, or an opt in list with little churn, is ideally achieved by building a trusting relationship with your customers, using social proof. No product launch will achieve its potential without the use of this tool.
